According to the Harvard Center for Education Policy Research, summer melt is the phenomenon where seemingly college-bound students fail to enroll in a post-secondary institution the fall after graduation. On average, 10-40% of college-intending students fail to enroll in a higher education institution. These rates are higher for students attending community college and first-generation, low-income, and minority students. While summer melt rates vary by city, state, and institution, this means that nearly half of your enrolled prospective students could pay deposit and complete other important enrollment tasks but ultimately not show up on the first day of class. In this webinar, we discuss the summer melt phenomenon, how to maintain student engagement over the summer months, and using text messaging as an effective intervention to increase engagement and enrollment.